This portfolio piece unveils an exciting venture into packaging design, specifically beer can labels crafted for a cherished local brewery in Stratford. The design inspiration draws from the diverse array of animals found throughout the town, creating a unique and engaging visual narrative. A distinctive feature of this composition lies in the incorporation of hand-drawn illustrations, influenced by the avant-garde style of Alberto Giacometti.
This fusion of local fauna and artistic homage not only breathes life into the beer can labels but also serves as a celebration of the town’s character and artistic heritage. The result is a visually captivating packaging design that not only pays homage to the local fauna but also adds an artistic flair inspired by a renowned master’s unique style.
Programs Used
Procreate, Adobe Photoshop, Adobe Illustrator, Adobe InDesign
DETAILS
In the creation of these beer can labels, Procreate served as a dynamic tool for crafting illustrations that vividly capture the essence of the town’s diverse animal inhabitants. The use of Procreate not only facilitated the intricate details of the illustrations but also allowed for the seamless integration of the company logo atop these compositions.
